That was a Typically Untypical launch!
That was a Typically Untypical launch!
Well what a launch that was!
On Friday night Liz Evans The Untypical OT and I launched the first product in a collection and it went wild!
We had some technical issues with FB live and tech support (the amazing Max- Teenager, Cool Dude and general Hero of the night) couldn’t see what we had done wrong so Liz was left all on her lonesome while I drank my prosecco!
Liz did amazing and you can see the whole video on her fb page for now and she will be uploading it to her youtube page soon but I wanted to share the important message she was sharing with
I wanna kick off with the reveal of the Typically Untypical T-shirt that I am really pleased to launch today with the support of the lovely Sam Parkin from Something Profound Clothing.
Sam is the one who makes the T-shirt’s and she is one person doing it on her own. She prints them by hand in her house so I’m really grateful for working with her on the Typically Untypical Collection.
It’s a lovely T-shirt but it’s so much more than just a T-shirt.
Let me tell you the story behind the T-shirt so I’ll start with the most recent story. I was at the GP surgery just about a month ago, you know what a GP surgery is like, it’s packed like they always are, no one is hardly speaking a word and if they do it's all in whispers. In the corner there was a parent with their child who was obviously having a really tricky time and the child was quite loud, making a lot of noise. This parent was obviously trying their best, they were also having a really tricky time and what i noticed was that every so often she was looking up in a really apologetic way, and if she caught the eye of someone she was mouthing ‘I’m really sorry’ at people. She was obviously having a really hard time doing the best she could to support her child at that moment, and I was really really aware of how much she was struggling and I wanted to do something, but equally I know when I’ve been in those situations as a parent I don’t necessarily want someone coming up to me. I’m kind of managing, but I just feel like I’m getting this wrong, and this feels horrible like everyone is judging me so I just want to know if this is something that you felt before, or you might’ve seen another parent in the situation I don’t know what to do. She caught my eye and I just nodded at her. I don’t know why I just did. But it worked. She nodded back, she smiled a tired smile but she smiled back and in that moment I think I visibly saw her relax a little bit And she looked grateful for the connection. It was like a little nod to say ‘I see you I’ve been there’. It’s not so long ago I’ve been there and still at times I go there.
What about if there was a way that we could identify where we’re out in the wild, but we’re having tricky time and things are difficult without having to say a word that we could look up and there’ll be something that would give us an indication that other parents get it. If we could have a way of recognising each other what would that mean? How much would that mean to people? So the Typically Untypical T-shirt was born, it’s purposely not too in-your face I didn’t want it to be one of those things that really kind of stood out was very obvious, but if you were in the know you know, a was like a gentle nod to other parents that ‘I get it, I see you’ because sometimes all we need is to feel a connection to another person knowing you’re not alone, I’ve been there and that can be the difference between that day being a bit more manageable.
I need a bit of movement to get this out there to make it work and that’s where I need people like you to help me do that. Liz Evans 28th March 2025
Well after that amazing live launch we've had a record weekend! I’m absolutely blown away by the support in Liz’s community! And I know this is just the beginning!
Sam x & Liz x
Wanna watch the whole live? Here is a link to Liz’s YouTube channel!